Developing Creativity for Business Essay Example | Topics and Well Written Essays - 3000 words

Developing Creativity for Business - Essay Example Introduction: The concept of creativity involves using and organizing the known information and knowledge in bringing new and innovative ideas out of them. It actually leads to a better and improved understanding of a concept or idea that was existent but needed advancement and steps forward in using it for the betterment of the society as a whole. Maslow had considered his studies based on the concept of creativity and determined two different levels of creativity. Primary creativity according to him is a basis for a new innovation to discover something that would be different from the existent concept. Secondary creativity on the other hand was explained by him as an extension of any discovery that early researchers had made through their studies (Creativity and its importance in business, n.d.). The concept of creativity and innovation is more significant and needed in today’s businesses owing to the increasing levels of competitions among competitors in the world of busine ss. In order to stay ahead of the competitor companies in respect of technological advancements, facing new competitors, as well fulfill the demands and requirements of the customers, organizations need to focus on continuous change and creativity. In other sense, creativity leads to value addition to the service being provided by an organization towards their customers (Degraff, 2006, pp.1-2). Creativity thus involves the use of knowledge, concepts, technology, and business theories towards innovation of any idea for the benefit of the society as a whole. The following chart provides an idea of the concept of creativity as can be applied within an... Marks and Spencer: The Company and its Concept of Creativity Marks and Spencer (M&S) is a leading retailer in the United Kingdom with a very large customer base. The company offers the variety of products including clothing, home products, as well as food. While around 49 percent of the business deals with home products and clothing, the rest of the business provides its customers with the variety of high-quality food products. Also, the company has its focus on the environmental impacts and hence has its eco plan in concern. There are more than 700 retail stores of M&S in the UK itself spreading across the high streets, stations, airports, and other locations. The company is focused on improving its business by serving its customers through original and high-quality products. Their primary creativity lies in their trying to present to the world the products that are unique to their company that they term as ‘Only at M&S. Marks and Spencer is known to be successful for its innovations that the management of the company is concerned about . The status of the company’s success can be learnt from the financial results of the company that it has achieved based on its creative approaches. With the different models as discussed in the study as well as the creativity awareness program based on the problem solving cycle, it can be assumed that the company’s fear might be overcome.If the company plans to provide its customers with online facilities with huge discounts on products, the company also needs to focus on the fact that all customers do not shift to the facility thus affecting the sales of the company.